TOPIC: The Importance of Translation

Translation and localisation play a key role in the export journey and is vital to success when companies take on multicultural markets. Whether it is providing effective communication between a company and their foreign business partner, translating a business document, or helping to make sure that your website content is accurately transformed into another language, translation has a considerable role to play.

At this Breakout Session you will hear from TTC wetranslate co-founder, Levent Yildizgoren, who will provide an overview of the importance of translationing, including:

  • Good examples from iconic brands 
  • Poor examples, costing a fortune
  • How to calculate the return on investment 

Finishing with tips on avoiding costly mistakes and practical tips on how to appear as a local company, without breaking the bank. 
 

Levent Yildizgoren

Levent Yildizgoren is co-founder of an award-winning translation company TTC wetranslate Ltd. He was born in Turkey but spent the 30+ years running TTC wetranslate based in the UK. He is the winner of ‘Outstanding Contribution to Translation Industry’ award in 2015. 

He is also a published author of ‘Good Business in any Language’. His decades of learning about the pitfalls and prizes the export market presents are shared in his book through his LINGO model. He has helped companies to do business in more than 100 languages.  

TTC wetranslate has been established for over 30 years. They are passionate about helping clients to overcome language barriers and sell their products and services internationally. Their mission is to work with clients to make their message heard and get results no matter the country or language. One of their recent successes include helping a £30m manufacturing firm grow global revenue by 200%. 

 

Whilst we endeavour to ensure the attendance of our advertised speakers, exhibitors, vendors and displays, we cannot be held responsible for any last minute changes.
All timings are approximate and subject to change. We advise arriving as early as possible to avoid queues and missing any speakers.